One Saturday morning, my Internet Service Provider just cut me off for no damn reason. They claimed I had finished my 10GB per month plan; I was furious needless to say. “Why was I sitting in their lobby at 9AM on a Saturday morning”? While waiting, I was thinking of all the browsing I had done in the last week, I was trying to figure out how 10GB would just disappear like that…hiss! Thinking, I suddenly realised that most of the things on the internet about Nigeria was bad news, except for the music. I love music in general; thankfully there is no race or tribe in music, I figured that if Bob Marley could use good music to put Jamaica on the map, then we can change Nigeria’s reputation with good quality music with a different message about our people.
But we can only do that with top quality songs.
Light Bulb Moment!
The honest truth is that most Nigerian songs are less than impressive. They all sound alike and hide under auto-tune and sample beats. I know we can definitely do better, our fans want better. Someone has to do the job of making them do better! It is not a nice job but someone has got to do it if we want to ever have the chance of being acknowledged on the world stage.
Having Nigerian artistes win top music accolades [not a special category reserved for Africans that is never broadcasted live] will go a long way in fixing our reputation. That, I want to help make happen. Although we have great beats and production, that’s about it. So right there in the lobby, I decided to help improve Nigerian music. That was the seed I needed to start this movement with.
If you watch “Who Wants To Be A Millionaire“, you will be familiar with the life line – “phone a friend“; that friend is Chucky…lhl.
He came through and we coined a lifestyle show and called it – RadioHitShow. The plan was to produce a weekly show that reviews 5 new songs without ass kissing or wolf packing. Our intention was to syndicate it everywhere; so 14 months later, we have reviewed over 240 new songs and on over 50 blogs and about 7 radio stations. If you are one of our email subscribers, you would be familiar with our progress in the time we have been around.
I hear a lot of people get mad about the reviews from the show. Well, that is given. It’s difficult to hear other people’s truthful opinion. There is no right or wrong answer, however, we should be thankful we have an idea of what people think truthfully. The smartest artiste and producers should know what to do with feedback. Hence, I implore every other artiste listening or reading to use this show as a platform to know how your listeners really feel and work within the parameters of these opinion leaders.
That said, my mission is pretty simple. I intend to work tirelessly to inspire a positive change in Nigeria’s reputation by pushing out artistes and producers to create quality music, just the way Hollywood has helped the reputation of America. If we produce and export top quality Nigerian content, we can easily fix our bad reputation. I would rather the rest of the world think of us as entertainers than fraud stars. Maybe we can finally stop being seen as 2nd class citizens of the web and PayPal will allow us to do international transactions.
How can you help? Please subscribe on RadioHitShow, share it with friends, listen while it is on air, most importantly, give me feedback via my email – email@example.com OR on Twitter – @YomiBlack. Let me know what you really think.
Remember, no ass kissing…lhl.
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